IS SCIENCE MARKETING

被引：152

|

作者：

PETER, JP ^{[1
]}

OLSON, JC ^{[1
]}

机构：

[1] PENN STATE UNIV,UNIVERSITY PK,PA 16802

来源：

JOURNAL OF MARKETING | 1983年 / 47卷 / 04期

关键词：

D O I：

10.2307/1251404

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：111 / 125

页数：15

相关论文

共 50 条

[1] Marketing Science: Marketing and Science
Desai, Preyas S.
MARKETING SCIENCE, 2011, 30 (01) : 1 - 3
[2] SCIENCE OF MARKETING, AND MARKETING AS SCIENCE - INTRODUCTION
BONOMA, TV
ZALTMAN, G
AMERICAN BEHAVIORAL SCIENTIST, 1978, 21 (04) : 471 - 478
[3] Marketing science, marketing ourselves
Montgomery, DC
ACADEME-BULLETIN OF THE AAUP, 2003, 89 (05): : 36 - 38
[4] IS MARKETING A SCIENCE
FAUSCH, JC
WHITE, SB
CARSON, CM
ZWICKER, BMG
HARVARD BUSINESS REVIEW, 1963, 41 (01) : 32 - &
[5] SCIENCE IN MARKETING
Stainton, Robert S.
JOURNAL OF MARKETING, 1952, 17 (01) : 64 - 65
[6] MARKETING AS A SCIENCE
MILLS, HD
HARVARD BUSINESS REVIEW, 1961, 39 (05) : 137 - 142
[7] MANAGEMENT SCIENCE AND MARKETING SCIENCE
STARR, MK
MANAGEMENT SCIENCE, 1964, 10 (03) : 557 - 573
[8] Introducing Marketing Science Institute Research Priorities to Marketing Science
Desai, Preyas S.
Deighton, John
Rizley, Ross
Keane, Susan
MARKETING SCIENCE, 2012, 31 (06) : 873 - 877
[9] THE FUTURE OF RESEARCH IN MARKETING - MARKETING SCIENCE
BASS, FM
JOURNAL OF MARKETING RESEARCH, 1993, 30 (01) : 1 - 6
[10] The Marketing of Science along with the Science of Marketing: Response to Pharmacogenomics of Methylphenidate Response
Thivierge, Jacques
JOURNAL OF THE CANADIAN ACADEMY OF CHILD AND ADOLESCENT PSYCHIATRY, 2010, 19 (02) : 73 - 74

← 1 2 3 4 5 →