Marketing Science: Marketing and Science

被引：5

|

作者：

Desai, Preyas S. ^{[1
]}

机构：

[1] Duke Univ, Fuqua Sch Business, Durham, NC 27708 USA

来源：

MARKETING SCIENCE | 2011年 / 30卷 / 01期

关键词：

D O I：

10.1287/mksc.1100.0621

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：1 / 3

页数：3

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