THE ACCURACY OF UNSOLICITED CONSUMER COMMUNICATIONS AS INDICATORS OF TRUE CONSUMER SATISFACTION DISSATISFACTION

被引：0
|
作者：
ROSS, I [1 ]
OLIVER, RL [1 ]
机构：
[1] WASHINGTON UNIV, ST LOUIS, MO 63130 USA
来源：
ADVANCES IN CONSUMER RESEARCH | 1984年 / 11卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：504 / 508
页数：5
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