THE ACCURACY OF UNSOLICITED CONSUMER COMMUNICATIONS AS INDICATORS OF TRUE CONSUMER SATISFACTION DISSATISFACTION

被引：0

|

作者：

ROSS, I ^{[1
]}

OLIVER, RL ^{[1
]}

机构：

[1] WASHINGTON UNIV, ST LOUIS, MO 63130 USA

来源：

ADVANCES IN CONSUMER RESEARCH | 1984年 / 11卷

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：504 / 508

页数：5

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