THE EFFECTS OF A PRIOR LETTER AND COLORED QUESTIONNAIRE PAPER ON MAIL SURVEY RESPONSE RATES

被引：0
|
作者：
JOBBER, D [1 ]
SANDERSON, S [1 ]
机构：
[1] HUDDERSFIELD POLYTECH,DEPT MKT,HUDDERSFIELD HD1 3DH,W YORKSHIRE,ENGLAND
来源：
JOURNAL OF THE MARKET RESEARCH SOCIETY | 1983年 / 25卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：339 / 349
页数：11
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