MAIL SURVEY RESPONSE RATES - THEIR MANIPULATION AND IMPACT

被引：42
|
作者：
GOODSTADT, MS
CHUNG, L
KRONITZ, R
COOK, G
机构：
[1] ONTARIO ADDICT RES FDN,DEPT EVALUAT STUDIES,TORONTO,ONTARIO,CANADA
[2] YORK UNIV,DEPT PSYCHOL,DOWNSVIEW M3J 1P3,ONTARIO,CANADA
来源：
JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期
关键词：
D O I：
10.2307/3150782
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：391 / 395
页数：5
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