A methodological note on mail survey response rates

被引:0
|
作者
Lipschultz, JH [1 ]
Hilt, ML [1 ]
Mixan, CR [1 ]
机构
[1] Univ Nebraska, Dept Commun, Omaha, NE 68182 USA
关键词
D O I
暂无
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Five mail surveys of broadcast managers during the 1990s yielded consistently low response rates. Implications for research are discussed.
引用
收藏
页码:1273 / 1274
页数:2
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