Pricing in the New Economy: Lessons from the Period of the E-Commerce Bubble

被引:0
|
作者
Bryson, Phillip J. [1 ]
机构
[1] Brigham Young Univ, Econ TNRB 616, Provo, UT 84602 USA
来源
INTERNATIONAL JOURNAL OF BUSINESS | 2005年 / 10卷 / 01期
关键词
New economy; Information economy; Pricing strategy; Transactions costs; Imperfect competition; Revenue maximization;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The New Economy increased U.S productivity sharply after 1995. The latest economics literature on the topic, which generally forecasts a secure future for the information economy, is reviewed. The down side of the New Economy were the strategies, especially the pricing strategies of NASDAQ and virtual firms. The critique of Michael Porter regarding the non-strategic price-cutting common to those firms is reviewed. Traditional models by Sweezy and Baumol, which focus on pricing in imperfectly competitive industries, are applied to provide a cogent theory as to why those firms made mistakes that were once viewed as common for neophyte industries.
引用
收藏
页码:1 / 14
页数:14
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