Peculiarities of the E-commerce Development in the Conditions of Digital Economy

被引：16

作者：

Ivanova, Nataliia ^{[1
]}

Kublitska, Olena ^{[1
]}

Krupitsa, Iryna ^{[2
]}

Dybchuk, Luidmyla ^{[3
]}

Koval, Kristina ^{[1
]}

Hanieieva, Tetiana ^{[1
]}

机构：

[1] Chernihiv Polytech Natl Univ, Chernihiv, Ukraine

[2] Odessa Natl Technol Univ, Odessa, Ukraine

[3] Vinnytsia Cooperat Inst, Vinnytsia, Ukraine

来源：

INTERNATIONAL JOURNAL OF COMPUTER SCIENCE AND NETWORK SECURITY | 2021年 / 21卷 / 12期

关键词：

e-commerce; e-commerce business models; digital economy; Internet sales technologies; cosmetics market; HIGHER-EDUCATION ADAPTABILITY; REGIONAL-DEVELOPMENT; INFORMATION; TECHNOLOGIES;

D O I：

10.22937/IJCSNS.2021.21.12.28

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

The article is devoted to current issues of the development of e-commerce, which is gaining more importance in the conditions of widespread quarantine restrictions. As a result, of the research the importance of digitalization as a driver of economic development is substantiated and the main business models of e-commerce and their modifications are examined. The peculiarities of e-commerce in the context of digital economy were analyzed and their current state was established. Identified the main trends in the development of e-commerce at the current stage, which allowed to identify problem areas that require further study and evaluation. Presented the results of the market research of decorative cosmetics, based on which the summarized set of problems that affect the online sales in this segment of the market.

引用

页码：193 / 202

页数：10

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