FINANCIAL RATIOS AND THE ANALYSIS OF MARKETING POLICY

被引：1
|
作者：
PELES, YC
SCHNELLER, MI
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1982年 / 16卷 / 05期
关键词：
D O I：
10.1108/EUM0000000004849
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：12 / 21
页数：10
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