MARKETING OF FINANCIAL SERVICES

被引：1

|

作者：

WEYER, DV

机构：

来源：

JOURNAL OF GENERAL MANAGEMENT | 1973年 / 1卷 / 01期

关键词：

D O I：

10.1177/030630707300100104

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

下载

收藏

页码：16 / 23

页数：8

相关论文

共 50 条

[1] 'Marketing Planning for Financial Services'
Moutinho, Luiz
JOURNAL OF FINANCIAL SERVICES MARKETING, 2005, 10 (02) : 192 - 193
[2] Review of Marketing Financial Services
Farquhar, Jillian
EUROPEAN JOURNAL OF MARKETING, 2008, 42 (11-12) : 1415 - 1417
[3] MARKETING FINANCIAL SERVICES IN 1976
BRILL, DH
CONFERENCE BOARD RECORD, 1976, 13 (02): : 22 - 24
[4] THE MARKETING OF FINANCIAL SERVICES - A BIBLIOGRAPHY
WILSON, RMS
MANAGERIAL FINANCE, 1980, 5 (03) : 307 - 333
[5] ‘Marketing Planning for Financial Services’
Luiz Moutinho
Journal of Financial Services Marketing, 2005, 10 (2) : 192 - 193
[6] AN OVERVIEW OF FINANCIAL SERVICES MARKETING
WILSON, RMS
MANAGERIAL FINANCE, 1980, 5 (03) : 232 - 256
[7] Financial Services Marketing and Consumption
Harrison, Tina
Lilford, Neil
CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, 2016, : 117 - 118
[8] ETHICAL ISSUES IN MARKETING FINANCIAL SERVICES
BANCROFT, AL
MANAGERIAL FINANCE, 1980, 5 (03) : 257 - 270
[9] MARKETING FINANCIAL SERVICES - REVIEW NOTE
DAVIES, DG
EUROPEAN JOURNAL OF MARKETING, 1974, 8 (01) : 83 - 88
[10] Book review: ‘Financial Services Marketing’
Peter Kangis
Journal of Financial Services Marketing, 2000, 5 (1) : 86 - 86

← 1 2 3 4 5 →