Book review: ‘Financial Services Marketing’

被引：0

作者：

Peter Kangis

机构：

[1] Sems-University of Surrey,

来源：

Journal of Financial Services Marketing | 2000年 / 5卷 / 1期

关键词：

customer relations; Knowledge management; virtual organisations; e-business; e-commerce; services quality; financial marketing; financial planning; financial institutions; management; marketing; financial engineering; financial training; marketing strategy; intermediation; financial brokers; financial models; banking; insurance; pensions;

D O I：

10.1057/palgrave.fsm.4770009

中图分类号：

学科分类号：

摘要：

引用

页码：86 / 86

共 50 条

[1] Review of Marketing Financial Services
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[J]. EUROPEAN JOURNAL OF MARKETING, 2008, 42 (11-12) : 1415 - 1417
[2] MARKETING FINANCIAL SERVICES - REVIEW NOTE
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[J]. EUROPEAN JOURNAL OF MARKETING, 1974, 8 (01) : 83 - 88
[3] Behavioural economics and financial services marketing: a review
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[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2011, 29 (06) : 456 - 469
[4] MARKETING OF FINANCIAL SERVICES
WEYER, DV
[J]. JOURNAL OF GENERAL MANAGEMENT, 1973, 1 (01) : 16 - 23
[5] 'Marketing Planning for Financial Services'
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[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2005, 10 (02) : 192 - 193
[6] MARKETING FINANCIAL SERVICES IN 1976
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[J]. CONFERENCE BOARD RECORD, 1976, 13 (02): : 22 - 24
[7] AN OVERVIEW OF FINANCIAL SERVICES MARKETING
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[J]. MANAGERIAL FINANCE, 1980, 5 (03) : 232 - 256
[8] THE MARKETING OF FINANCIAL SERVICES - A BIBLIOGRAPHY
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[J]. MANAGERIAL FINANCE, 1980, 5 (03) : 307 - 333
[9] ‘Marketing Planning for Financial Services’
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[J]. Journal of Financial Services Marketing, 2005, 10 (2) : 192 - 193
[10] Financial Services Marketing and Consumption
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Lilford, Neil
[J]. CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, 2016, : 117 - 118

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