AN OVERVIEW OF FINANCIAL SERVICES MARKETING

被引：0

|

作者：

WILSON, RMS

机构：

来源：

MANAGERIAL FINANCE | 1980年 / 5卷 / 03期

关键词：

D O I：

10.1108/eb013450

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

引用

收藏

页码：232 / 256

页数：25

相关论文

共 50 条

[1] The distance marketing of financial services - A UK overview
Yonge, William
Massey, Rohan
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2007, 11 (04) : 370 - 380
[2] The distance marketing of financial services — A UK overview
William Yonge
Rohan Massey
[J]. Journal of Financial Services Marketing, 2007, 11 (4) : 370 - 380
[3] MARKETING OF FINANCIAL SERVICES
WEYER, DV
[J]. JOURNAL OF GENERAL MANAGEMENT, 1973, 1 (01) : 16 - 23
[4] 'Marketing Planning for Financial Services'
Moutinho, Luiz
[J]. JOURNAL OF FINANCIAL SERVICES MARKETING, 2005, 10 (02) : 192 - 193
[5] MARKETING FINANCIAL SERVICES IN 1976
BRILL, DH
[J]. CONFERENCE BOARD RECORD, 1976, 13 (02): : 22 - 24
[6] ‘Marketing Planning for Financial Services’
Luiz Moutinho
[J]. Journal of Financial Services Marketing, 2005, 10 (2) : 192 - 193
[7] THE MARKETING OF FINANCIAL SERVICES - A BIBLIOGRAPHY
WILSON, RMS
[J]. MANAGERIAL FINANCE, 1980, 5 (03) : 307 - 333
[8] Review of Marketing Financial Services
Farquhar, Jillian
[J]. EUROPEAN JOURNAL OF MARKETING, 2008, 42 (11-12) : 1415 - 1417
[9] Financial Services Marketing and Consumption
Harrison, Tina
Lilford, Neil
[J]. CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING?, 2016, : 117 - 118
[10] MARKETING FINANCIAL SERVICES - REVIEW NOTE
DAVIES, DG
[J]. EUROPEAN JOURNAL OF MARKETING, 1974, 8 (01) : 83 - 88

← 1 2 3 4 5 →