FINANCIAL RATIOS AND THE ANALYSIS OF MARKETING POLICY

被引：1
|
作者：
PELES, YC
SCHNELLER, MI
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1982年 / 16卷 / 05期
关键词：
D O I：
10.1108/EUM0000000004849
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：12 / 21
页数：10
相关论文
共 50 条
  • [31] Adjusting financial ratios:: a Bayesian analysis of the Spanish manufacturing sector
    Gallizo, JL
    Jiménez, F
    Salvador, M
    OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE, 2002, 30 (03): : 185 - 195
  • [32] Functional form issues in the regression analysis of financial leverage ratios
    Joaquim J. S. Ramalho
    J. Vidigal da Silva
    Empirical Economics, 2013, 44 : 799 - 831
  • [33] Consumer intentions, reactance and the marketing implications of policy induced mergers and acquisitions in financial services
    Mensah, Kobby
    Madichie, Nnamdi O.
    Mensah, Gilbert Kofi
    Awini, Gideon
    INTERNATIONAL JOURNAL OF BANK MARKETING, 2022, 40 (03) : 536 - 557
  • [34] Marketing cooperatives and financial structure: a transaction costs economics analysis
    Hendrikse, GWJ
    Veerman, CP
    AGRICULTURAL ECONOMICS, 2001, 26 (03) : 205 - 216
  • [35] Report on recent conference for financial and marketing analysis in the forest industry
    Malmstrom, E
    SVENSK PAPPERSTIDNING-NORDISK CELLULOSA, 1997, 100 (09): : 44 - 44
  • [36] Financial constraints and marketing investment: evidence from text analysis
    Mishra, Sagarika
    Ewing, Mike T.
    EUROPEAN JOURNAL OF MARKETING, 2020, 54 (03) : 525 - 545
  • [37] Empirical Analysis of Financial Constraint Policy and Net Export of Financial Assets
    Wu, Zhensheng
    2016 3RD INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATIONAL INNOVATION (EBMEI 2016), PT 3, 2016, 56 : 9 - 14
  • [38] An Analysis on Financial Policy Supports to Chinese SMEs in Post Financial Crisis
    Yin Danli
    PROCEEDINGS OF THE 7TH EURO-ASIA CONFERENCE ON ENVIRONMENT AND CSR: TECHNOLOGICAL INNOVATION AND MANAGEMENT SCIENCE SESSION, PT I, 2011, : 173 - 180
  • [39] Financial ratios as a tool for financial distress detection
    Mihalovic, Matus
    ERA OF SCIENCE DIPLOMACY: IMPLICATIONS FOR ECONOMICS, BUSINESS, MANAGEMENT AND RELATED DISCIPLINES (EDAMBA 2015), 2015, : 621 - 629
  • [40] Financial stability in the Indonesian monetary policy analysis
    Hudaya, Afaqa
    Firmansyah, Firmansyah
    COGENT ECONOMICS & FINANCE, 2023, 11 (01):
12345