MEASURING INDUSTRIAL ADVERTISING

被引：1

|

作者：

KOLLINER, SA

机构：

来源：

JOURNAL OF MARKETING | 1965年 / 29卷 / 04期

关键词：

D O I：

10.2307/1249702

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：51 / 53

页数：3

相关论文

共 50 条

[31] STATE ADVERTISING - TOURIST AND INDUSTRIAL
HILEMAN, DG
[J]. JOURNALISM QUARTERLY, 1957, 34 (02): : 217 - 227
[32] SELECTING AN INDUSTRIAL ADVERTISING AGENCY
HARVEY, MG
RUPERT, JP
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1988, 17 (02) : 119 - 127
[33] BUILDING AN INDUSTRIAL ADVERTISING CAMPAIGN
Simmons, H. H.
[J]. JOURNAL OF MARKETING, 1941, 5 (04): : 446 - 449
[34] ADVERTISING - A PROBLEM IN INDUSTRIAL DYNAMICS
FORRESTER, JW
[J]. HARVARD BUSINESS REVIEW, 1959, 37 (02) : 100 - 110
[35] How to Manage Industrial Advertising
不详
[J]. LIBRARY JOURNAL, 1955, 80 (19) : 2525 - 2525
[36] ADVERTISING AND INDUSTRIAL-LOCATION
HWANG, H
MAI, CC
[J]. INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 1988, 6 (02) : 223 - 231
[37] ADVERTISING PRACTICES OF INDUSTRIAL MANUFACTURERS
MARKHAM, S
BROWN, G
THOMAS, J
[J]. DEVELOPMENTS IN MARKETING SCIENCE, VOL 12, 1989, : 672 - 672
[38] GROWTH PERSPECTIVE FOR INDUSTRIAL ADVERTISING
FREEMAN, C
[J]. JOURNAL OF MARKETING, 1964, 28 (03): : 79 - 82
[39] ADVERTISING COSTS AS DETERMINANTS OF INDUSTRIAL ADVERTISING - GERMAN - SUNDHOFF,E
ALEWELL, K
[J]. ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT, 1978, 48 (09): : 832 - 834
[40] MEASURING EFFECTIVENESS OF YOUR COMPANYS ADVERTISING
SCHWARTZ, DA
[J]. JOURNAL OF MARKETING, 1969, 33 (02): : 20 - 25

← 1 2 3 4 5 →