BUILDING AN INDUSTRIAL ADVERTISING CAMPAIGN

被引：1

|

作者：

Simmons, H. H.

机构：

来源：

JOURNAL OF MARKETING | 1941年 / 5卷 / 04期

关键词：

D O I：

10.2307/1245565

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：446 / 449

页数：4

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