COMMUNICATIONS EFFECT OF AN INDUSTRIAL ADVERTISING CAMPAIGN

被引：0

|

作者：

MASON, JW ^{[1
]}

机构：

[1] WILSON HAIGHT & WELCH INC,HARTFORD,CT

来源：

JOURNAL OF ADVERTISING RESEARCH | 1969年 / 9卷 / 01期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：35 / 37

页数：3

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