MERCHANDISING THE ADVERTISING CAMPAIGN

被引：0

|

作者：

Moses, Lionel B.

机构：

来源：

JOURNAL OF MARKETING | 1944年 / 9卷 / 02期

关键词：

D O I：

10.2307/1245982

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：124 / 126

页数：3

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