User Experience Research and Management of Online Advertising and Merchandising

被引：0
|
作者：
Guo, Frank Y.
机构：
来源：
INTERNATIONALIZATION, DESIGN AND GLOBAL DEVELOPMENT, PROCEEDINGS | 2009年 / 5623卷
关键词：
eCommerce; advertising; merchandising; eye tracking; user experience; usability;
D O I：
暂无
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
Managing user experience of advertising on eCommerce sites poses unique challenges due to the need of balancing profiting and optimizing user experience. Merchandising on eCommerce sites is similar to online advertising, because users oftentimes do not perceive and interact with them differently due to their similar look and feel. This paper proposes a framework of user experience management, an approach towards user research, and a number of design recommendations for online advertising and merchandising.
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页码：457 / 466
页数：10
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