SHARP PRACTICE IN MERCHANDISING AND ADVERTISING

被引：2

|

作者：

GRETHER, ET ^{[1
]}

机构：

[1] UNIV CALIF BERKELEY,GRAD SCH BUSINESS ADM,BERKELEY,CA

来源：

ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE | 1966年 / 363卷 / JAN期

关键词：

D O I：

10.1177/000271626636300116

中图分类号：

D0 [政治学、政治理论];

学科分类号：

0302 ; 030201 ;

摘要：

引用

收藏

页码：108 / 116

页数：9

相关论文

共 50 条

[1] MERCHANDISING THE ADVERTISING CAMPAIGN
Moses, Lionel B.
[J]. JOURNAL OF MARKETING, 1944, 9 (02) : 124 - 126
[2] MERCHANDISING SERVICE IN NEWSPAPER ADVERTISING
不详
[J]. HARVARD BUSINESS REVIEW, 1925, 3 (03) : 340 - 347
[3] CONSUMPTION, MERCHANDISING, AND ADVERTISING OF FOODS
Taylor, Alonzo Englebert
[J]. HARVARD BUSINESS REVIEW, 1924, 2 (03) : 282 - 295
[4] Light and Color in Advertising and Merchandising
不详
[J]. JOURNAL OF APPLIED PSYCHOLOGY, 1924, 8 (04) : 455 - 456
[5] REFRESHER COURSE IN ADVERTISING, SELLING, AND MERCHANDISING
Roberts, Royal A.
[J]. JOURNAL OF MARKETING, 1948, 12 (04): : 544 - 544
[6] ADVERTISING AND MERCHANDISING RESEARCH IN DAIRY INDUSTRY
WEBER, J
[J]. JOURNAL OF DAIRY SCIENCE, 1961, 44 (04) : 728 - &
[7] THE CRITCHFIELD DIGEST OF MERCHANDISING AND ADVERTISING INFORMATION
Dill, W. A.
[J]. JOURNALISM QUARTERLY, 1932, 9 (04): : 414 - 414
[8] KNOWLEDGE SYSTEMS IN MERCHANDISING - ADVERTISING DESIGN
MCCANN, J
TADLAOUI, A
GALLAGHER, J
[J]. JOURNAL OF RETAILING, 1990, 66 (03) : 257 - 277
[9] SHARP ADVERTISING
WARLOW, C
[J]. BRITISH MEDICAL JOURNAL, 1994, 308 (6926): : 472 - 472
[10] SHARP ADVERTISING
WAKEFIELD, I
[J]. BRITISH MEDICAL JOURNAL, 1994, 308 (6930): : 722 - 722

← 1 2 3 4 5 →