MEASURING INDUSTRIAL ADVERTISING

被引：1
|
作者：
KOLLINER, SA
机构：
来源：
JOURNAL OF MARKETING | 1965年 / 29卷 / 04期
关键词：
D O I：
10.2307/1249702
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：51 / 53
页数：3
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