SUCCESSFUL INDUSTRIAL ADVERTISING CAMPAIGNS

被引：14

|

作者：

KORGAONKAR, PK ^{[1
]}

BELLENGER, DN ^{[1
]}

SMITH, AE ^{[1
]}

机构：

[1] TEXAS TECH UNIV,ACAD PROGRAMS,LUBBOCK,TX 79409

来源：

INDUSTRIAL MARKETING MANAGEMENT | 1986年 / 15卷 / 02期

关键词：

D O I：

10.1016/0019-8501(86)90053-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：123 / 128

页数：6

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