CORRELATES OF SUCCESSFUL ADVERTISING CAMPAIGNS

被引：0

|

作者：

KORGAONKAR, PK ^{[1
]}

MOSCHIS, GP ^{[1
]}

BELLENGER, DN ^{[1
]}

机构：

[1] GEORGIA STATE UNIV,ATLANTA,GA 30303

来源：

JOURNAL OF ADVERTISING RESEARCH | 1984年 / 24卷 / 01期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：47 / 53

页数：7

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