SUCCESSFUL INDUSTRIAL ADVERTISING CAMPAIGNS

被引：14
|
作者：
KORGAONKAR, PK [1 ]
BELLENGER, DN [1 ]
SMITH, AE [1 ]
机构：
[1] TEXAS TECH UNIV,ACAD PROGRAMS,LUBBOCK,TX 79409
来源：
INDUSTRIAL MARKETING MANAGEMENT | 1986年 / 15卷 / 02期
关键词：
D O I：
10.1016/0019-8501(86)90053-2
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：123 / 128
页数：6
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