MEASURING INDUSTRIAL ADVERTISING

被引：1

作者：

KOLLINER, SA

机构：

来源：

关键词：

D O I：

10.2307/1249702

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：51 / 53

页数：3

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[1] Industrial advertising
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[J]. JOURNAL OF MARKETING, 1960, 24 (03) : 55 - 57
[7] INDUSTRIAL ADVERTISING - AN UNKNOWN
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[J]. JOURNAL OF FARM ECONOMICS, 1944, 26 (02): : 327 - 347