BEHAVIORALLY ANCHORED SCALES - NEW TOOL FOR RETAIL MANAGEMENT EVALUATION AND CONTROL

被引：0

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作者：

STAPLES, WA

LOCANDER, WB

机构：

[1] DRAKE UNIV,DES MOINES,IA 50311

[2] UNIV HOUSTON,HOUSTON,TX 77004

来源：

JOURNAL OF RETAILING | 1977年 / 52卷 / 04期

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D O I：

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：39 / &

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