BEHAVIORALLY ANCHORED SCALES - NEW TOOL FOR RETAIL MANAGEMENT EVALUATION AND CONTROL

被引：0
|
作者：
STAPLES, WA
LOCANDER, WB
机构：
[1] DRAKE UNIV,DES MOINES,IA 50311
[2] UNIV HOUSTON,HOUSTON,TX 77004
来源：
JOURNAL OF RETAILING | 1977年 / 52卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：39 / &
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