European Journal of Marketing, Special Edition: ‘Corporate Identity and Corporate Marketing’

被引:0
|
作者
Rosa Chun
机构
[1] Doctoral Researcher Manchester Business School,
关键词
reputation; image; identity; brand; stakeholder; communications; intangibles; philanthropy; advertising; positioning; corporate branding; e-communication;
D O I
10.1057/palgrave.crr.1540149
中图分类号
学科分类号
摘要
引用
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页码:276 / 283
页数:7
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