European Journal of Marketing, Special Edition: ‘Corporate Identity and Corporate Marketing’

被引：0

作者：

Rosa Chun

机构：

[1] Doctoral Researcher Manchester Business School,

来源：

Corporate Reputation Review | 2001年 / 4卷 / 3期

关键词：

reputation; image; identity; brand; stakeholder; communications; intangibles; philanthropy; advertising; positioning; corporate branding; e-communication;

D O I：

10.1057/palgrave.crr.1540149

中图分类号：

学科分类号：

摘要：

引用

页码：276 / 283

页数：7

共 50 条

[11] Special Issue: Design, Branding and Marketing: Experience and Value Creation in Design, Branding, Marketing, Corporate Reputation and Identity
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[12] Corporate marketing myopia and the inexorable rise of a corporate marketing logic Perspectives from identity-based views of the firm
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[J]. EUROPEAN JOURNAL OF MARKETING, 2011, 45 (9-10) : 1329 - 1352
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[J]. JOURNAL OF BUSINESS RESEARCH, 2021, 131 : 686 - 699
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[J]. EUROPEAN JOURNAL OF MARKETING, 2006, 40 (7-8) : 725 - 729
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[19] Revealing the corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
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