Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate-level Marketing

被引：0

作者：

van Rekom, Johan ^{[1
]}

机构：

[1] Erasmus Univ, Fac Bedrijfskunde, Dept Mkt Management, Rotterdam, Netherlands

来源：

CORPORATE REPUTATION REVIEW | 2005年 / 7卷 / 04期

关键词：

D O I：

10.1057/palgrave.crr.1540234

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：388 / 391

页数：4

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