Corporate marketing and identity: reflections and directions

被引：0

作者：

Balmer, John M. T. ^{[1
,2
,3
]}

Greyser, Stephen A. ^{[4
,5
,6
,7
]}

机构：

[1] Bradford Sch Management, Bradford, W Yorkshire, England

[2] Strathclyde Business Sch, Int Ctr Corp Ident Studies, Glasgow, Lanark, Scotland

[3] Lord Menuhins Live Mus Now Concert Agcy, London, England

[4] Harvard Univ, Sch Business, Cambridge, MA 02138 USA

[5] Boston Red Sox Hall Fame, Select Comm, Boston, MA USA

[6] Museum Fine Arts, Boston, MA 02115 USA

[7] Amer Oldest Sch, Boston Latin Sch, Boston, MA USA

来源：

MANAGEMENT DECISION | 2009年 / 47卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：540 / 543

页数：4

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