Corporate marketing and identity: reflections and directions

被引：0
|
作者：
Balmer, John M. T. [1 ,2 ,3 ]
Greyser, Stephen A. [4 ,5 ,6 ,7 ]
机构：
[1] Bradford Sch Management, Bradford, W Yorkshire, England
[2] Strathclyde Business Sch, Int Ctr Corp Ident Studies, Glasgow, Lanark, Scotland
[3] Lord Menuhins Live Mus Now Concert Agcy, London, England
[4] Harvard Univ, Sch Business, Cambridge, MA 02138 USA
[5] Boston Red Sox Hall Fame, Select Comm, Boston, MA USA
[6] Museum Fine Arts, Boston, MA 02115 USA
[7] Amer Oldest Sch, Boston Latin Sch, Boston, MA USA
来源：
MANAGEMENT DECISION | 2009年 / 47卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：540 / 543
页数：4
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