Managing Corporate Reputations

被引：0

作者：

Varey R. ^{[1
]}

机构：

[1] University of Salford,

来源：

Corporate Reputation Review | 2002年 / 5卷 / 1期

关键词：

advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;

D O I：

10.1057/palgrave.crr.1540167

中图分类号：

学科分类号：

摘要：

[No abstract available]

引用

页码：92 / 94

页数：2

共 50 条

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