Managing Corporate Reputations

被引：0
|
作者：
Varey R. [1 ]
机构：
[1] University of Salford,
来源：
Corporate Reputation Review | 2002年 / 5卷 / 1期
关键词：
advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;
D O I：
10.1057/palgrave.crr.1540167
中图分类号：
学科分类号：
摘要：
[No abstract available]
引用
收藏
页码：92 / 94
页数：2
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