Part III: Measuring and Valuing Reputations: Leveraging Corporate Equity

被引：0

作者：

Gaines-Ross L. ^{[1
]}

机构：

[1] Burson-Marsteller,

来源：

Corporate Reputation Review | 1997年 / 1卷 / 1期

关键词：

advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;

D O I：

10.1057/palgrave.crr.1540016

中图分类号：

学科分类号：

摘要：

In this session, articles were presented which shifted the focus of attention away from theantecedents of corporate reputations towards their consequences. More specifically, threeeminent exponents of reputation practice highlighted the impact of corporate reputationon financial valuation, both at brand level and at corporate level. The presentations of thefollowing panelists have been summarized for publication as abstracts. Quantifying Brand Values - Kurt Badenhausen, Analyst, Financial World Leveraging Corporate Equity - Leslie Gaines-Ross, Director of Research, Burson-Marsteller ROI: Calculating Advertising's Impact on Stock Price - James R. Gregory, President, Corporate Branding Partnership. © 1997, Palgrave Macmillan.

引用

页码：51 / 56

页数：5

共 45 条

[1] Part III: Measuring and Valuing Reputations: Quantifying Brand Values
Badenhausen K.
Corporate Reputation Review, 1997, 1 (1) : 47 - 51
[2] Part III: Measuring and Valuing Reputations: ROI: Calculating Advertising's Impact on Stock Price
Gregory J.R.
Corporate Reputation Review, 1997, 1 (1) : 56 - 60
[3] Defining and Measuring Corporate Reputations
Dowling, Grahame R.
EUROPEAN MANAGEMENT REVIEW, 2016, 13 (03) : 207 - 223
[4] Part IV: How Do Reputations Affect Corporate Performance?: The Value of Corporate Reputation: Evidence from the Equity Markets
Srivastava R.K.
McInish T.H.
Wood R.A.
Capraro A.J.
Corporate Reputation Review, 1997, 1 (1) : 61 - 68
[5] Part V: Other Consequences of Corporate Reputation: Product announcements and corporate reputations
Garud R.
N L.
Lampel J.
Corporate Reputation Review, 1997, 1 (2) : 114 - 118
[6] Part IV: How Do Reputations Affect Corporate Performance?: The Effect of Financial and Media Reputations on Performance
Deephouse D.L.
Corporate Reputation Review, 1997, 1 (1) : 68 - 72
[7] Part IV: How Do Reputations Affect Corporate Performance?: Stock Market Valuation of Reputation for Corporate Social Performance
Brown B.
Corporate Reputation Review, 1997, 1 (1) : 76 - 80
[8] Part VII: Managing Reputation: Pursuing Everyday Excellence: The image cascade and the formation of corporate reputations
Rindova V.P.
Corporate Reputation Review, 1997, 1 (2) : 188 - 194
[9] Part II: Where Do Reputations Come From?: Theory Development and the Study of Corporate Reputation
Whetten D.A.
Corporate Reputation Review, 1997, 1 (1) : 25 - 34
[10] Part V: Other Consequences of Corporate Reputation: Do corporate reputations influence security analyst earnings forecasts? An empirical study
Cordeiro J.J.
Sambharya R.B.
Corporate Reputation Review, 1997, 1 (2) : 94 - 98

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