THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIES

被引：0

作者：

Jaakkola, Matti ^{[1
]}

Kauppila, Olli-Pekka ^{[1
]}

Tuominen, Matti ^{[1
]}

Westerlund, Mika ^{[1
]}

机构：

[1] Helsinki Sch Econ, Helsinki, Finland

来源：

PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年

关键词：

VIEW;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the interplay between market-based assets, innovation capabilities and profitability. The authors surveyed managers from 5627 firms in 13 countries. Using structural equation modeling, the authors demonstrate that different market-based assets drive both technological and process innovation capabilities, which, in turn, contribute firm financial performance outcomes.

引用

页码：9 / 13

页数：5

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