THE PERFORMANCE IMPLICATIONS OF MARKET-BASED ASSETS AND INNOVATION CAPABILITIES

被引：0
|
作者：
Jaakkola, Matti [1 ]
Kauppila, Olli-Pekka [1 ]
Tuominen, Matti [1 ]
Westerlund, Mika [1 ]
机构：
[1] Helsinki Sch Econ, Helsinki, Finland
来源：
PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL CONFERENCE | 2015年
关键词：
VIEW;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the interplay between market-based assets, innovation capabilities and profitability. The authors surveyed managers from 5627 firms in 13 countries. Using structural equation modeling, the authors demonstrate that different market-based assets drive both technological and process innovation capabilities, which, in turn, contribute firm financial performance outcomes.
引用
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页码：9 / 13
页数：5
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