An artificial intelligence system for predicting customer default in e-commerce

被引:31
|
作者
Vanneschi, Leonardo [1 ]
Horn, David Micha [1 ]
Castelli, Mauro [1 ]
Popovic, Ales [1 ,2 ]
机构
[1] Univ Nova Lisboa, NOVA IMS, P-1070312 Lisbon, Portugal
[2] Univ Ljubljana, Fac Econ, Kardeljeva Ploscad 17, Ljubljana 1000, Slovenia
关键词
Risk management; Credit scoring; Genetic programming; Machine learning; Optimization; SCORING MODELS; NEURAL-NETWORKS; CREDIT; CLASSIFICATION; REGRESSION;
D O I
10.1016/j.eswa.2018.03.025
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
The growing number of e-commerce orders is leading to increased risk management to prevent default in payment. Default in payment is the failure of a customer to settle a bill within 90 days upon receipt. Frequently, credit scoring (CS) is employed to identify customers' default probability. CS has been widely studied, and many computational methods have been proposed. The primary aim of this work is to develop a CS model to replace the pre-risk check of the e-commerce risk management system Risk Solution Services (RSS), which is currently one of the most used systems to estimate customers' default probability. The pre-risk check uses data from the order process and includes exclusion rules and a generic CS model. The new model is supposed to replace the whole pre-risk check and has to work both in isolation and in integration with the RSS main risk check. An application of genetic programming (GP) to CS is presented in this paper. The model was developed on a real-world dataset provided by a well-known German financial solutions company. The dataset contains order requests processed by RSS. The results show that GP outperforms the generic CS model of the pre-risk check in both classification accuracy and profit. GP achieved competitive classificatory accuracy with several state-of-the-art machine learning methods, such as logistic regression, support vector machines and boosted trees. Furthermore, the GP model can be used in combination with the RSS main risk check to create a model with even higher discriminatory power. (C) 2018 Elsevier Ltd. All rights reserved.
引用
收藏
页码:1 / 21
页数:21
相关论文
共 50 条
  • [31] An E-Commerce Recommendation System Based on Dynamic Analysis of Customer Behavior
    Hussien, Farah Tawfiq Abdul
    Rahma, Abdul Monem S.
    Abdulwahab, Hala B.
    [J]. SUSTAINABILITY, 2021, 13 (19)
  • [32] An Engagement-Based Customer Lifetime Value System for E-commerce
    Vanderveld, Ali
    Pandey, Addhyan
    Han, Angela
    Parekh, Rajesh
    [J]. KDD'16: PROCEEDINGS OF THE 22ND ACM SIGKDD INTERNATIONAL CONFERENCE ON KNOWLEDGE DISCOVERY AND DATA MINING, 2016, : 293 - 302
  • [33] Auto-generation of the customer questions and their ranking in e-commerce system
    Dyulicheva, Yu Yu
    [J]. INTERNATIONAL SCIENTIFIC CONFERENCE ON APPLIED PHYSICS, INFORMATION TECHNOLOGIES AND ENGINEERING (APITECH-2019), 2019, 1399
  • [34] Exploring the impact of customer experience on customer loyalty in e-commerce
    Urdea, Ana-Maria
    Constantin, Cristinel Petrisor
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON BUSINESS EXCELLENCE, 2021, 15 (01): : 672 - 682
  • [35] Customer Knowledge Management Framework in E-commerce
    Hashemi, Novin
    Hajiheydari, Nastaran
    [J]. E-BUSINESS, MANAGEMENT AND ECONOMICS (ICEME 2011), 2011, 25 : 129 - 133
  • [36] Building customer loyalty in retailing E-Commerce
    Pei, R
    Liu, YH
    [J]. PROCEEDINGS OF INTERNATIONAL CONFERENCE ON E-BUSINESS (ICEB2002), 2002, : 536 - 539
  • [37] Modeling customer preference for E-commerce recommendation
    Zhang Junyan
    Shao Peiji
    [J]. PROCEEDINGS OF THE 2007 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, FINANCE ANALYSIS SECTION, 2007, : 1298 - 1302
  • [38] Customer Value of Information Service in E-Commerce
    Agafonova, Anna N.
    [J]. UPRAVLENETS-THE MANAGER, 2014, (05): : 15 - 19
  • [39] Securing Customer Email Communication in E-Commerce
    Ojamaa, Andres
    Lind, Uku-Rasmus
    [J]. 2013 SIXTH INTERNATIONAL CONFERENCE ON DEVELOPMENTS IN ESYSTEMS ENGINEERING (DESE), 2014, : 291 - 296
  • [40] The Deployment of Customer Requirements of E-Commerce Website
    Chang, Guangshu
    [J]. 2008 7TH WORLD CONGRESS ON INTELLIGENT CONTROL AND AUTOMATION, VOLS 1-23, 2008, : 6636 - 6641