Marketing channel conflict and manage ment innovation of Chinese enterprises

被引：0
|
作者：
Chen, T [1 ]
机构：
[1] Wuhan Univ Sci & Technol, Coll Management, Wuhan 430081, Peoples R China
来源：
PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年
关键词：
marketing channel; conflict power and benefit; strategic companion;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
In the course of marketing channel developments channel conflict becomes 6 1 great I issue. This article mainly deals with the channel conflict of Chinese enterprises and put forward,according to channel conflict management innovation theory, which includes theory innovation, framework innovation and strategic management innovation, basic thoughts and tactics on solving the problems of Chinese enterprises' marketing channel conflict and membership management. The marketing channel conflict of the Gree Group is shown as a case study.
引用
收藏
页码：847 / 853
页数：7
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