Marketing channel conflict and manage ment innovation of Chinese enterprises

被引：0
|
作者：
Chen, T [1 ]
机构：
[1] Wuhan Univ Sci & Technol, Coll Management, Wuhan 430081, Peoples R China
来源：
PROCEEDINGS OF 2002 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, VOLS I AND II | 2002年
关键词：
marketing channel; conflict power and benefit; strategic companion;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
In the course of marketing channel developments channel conflict becomes 6 1 great I issue. This article mainly deals with the channel conflict of Chinese enterprises and put forward,according to channel conflict management innovation theory, which includes theory innovation, framework innovation and strategic management innovation, basic thoughts and tactics on solving the problems of Chinese enterprises' marketing channel conflict and membership management. The marketing channel conflict of the Gree Group is shown as a case study.
引用
收藏
页码：847 / 853
页数：7
相关论文
共 50 条
  • [21] A model for Chinese private enterprises in international marketing
    Zeng Qi
    Wang Yuhong
    PROCEEDINGS OF THE 2ND EURO-ASIA CONFERENCE ON ENVIRONMENT AND CORPORATE SOCIAL RESPONSIBILITY: SOCIETY AND MANAGEMENT SECTION, 2007, 2008, : 163 - 167
  • [22] Discussion on Promoting the Competitiveness of Chinese Enterprises' Marketing
    Du, Jin
    PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING (ESSAEME 2017), 2017, 119 : 373 - 377
  • [23] Study on the Experiential Marketing Strategies in Chinese Enterprises
    Shao Jihong
    PROCEEDINGS OF 2008 CONFERENCE ON REGIONAL ECONOMY AND SUSTAINABLE DEVELOPMENT, 2008, : 1226 - 1231
  • [24] Discussion on Innovation of Marketing Management of Electric Power Enterprises
    Tian, Yuan
    Chao, Shang
    PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, COMPUTER AND SOCIETY (EMCS 2017), 2017, 61 : 1126 - 1129
  • [25] Conclusion of Survey on Current Conditions and Intention of Outbound Invest-ment by Chinese Enterprises
    China Council for the Promotion of International Trade(CCPIT)
    China's Foreign Trade, 2010, (12) : 1 - 1
  • [26] Analysis of organizational conflict for Chinese construction enterprises
    Liu, Dehai
    Wang, Weigu
    Li, Chunqing
    Yu, Yang
    PROCEEDINGS OF 2007 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, VOLS 1 AND 2, 2007, : 181 - 187
  • [27] Using game strategy to manage channel conflict dilemmas
    Yan, Jin
    Wu, Yingjie
    Qi, Haixia
    2007 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1-3, 2007, : 1023 - +
  • [28] Game theory explanations of marketing channel conflict
    Dai, Huanyu
    PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT, 2011, : 437 - 439
  • [29] SIMILARITIES BETWEEN CONFLICT AND COOPERATION IN THE MARKETING CHANNEL
    ROSS, RH
    LUSCH, RF
    JOURNAL OF BUSINESS RESEARCH, 1982, 10 (02) : 237 - 250
  • [30] Research on Independent Innovation System of Chinese Enterprises
    Du, Lijuan
    Zhu, Yi
    Liu, Zunfeng
    PROCEEDINGS OF THE 2011 INTERNATIONAL CONFERENCE ON INFORMATICS, CYBERNETICS, AND COMPUTER ENGINEERING (ICCE2011), VOL 2: INFORMATION SYSTEMS AND COMPUTER ENGINEERING, 2011, 111 : 141 - +
12345