AD APPEALS IN THE CONTEXT OF VIRAL ADVERTISING

被引：0
|
作者：
Petrescu, Maria [1 ]
Korgaonkar, Pradeep K. [2 ]
Mangleburg, Tamara F. [2 ]
Root, Ann R. [2 ]
机构：
[1] Barry Univ, Miami, FL 33161 USA
[2] Florida Atlantic Univ, Boca Raton, FL 33431 USA
来源：
THRIVING IN A NEW WORLD ECONOMY | 2016年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：95 / 95
页数：1
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