AD APPEALS IN THE CONTEXT OF VIRAL ADVERTISING

被引：0

|

作者：

Petrescu, Maria ^{[1
]}

Korgaonkar, Pradeep K. ^{[2
]}

Mangleburg, Tamara F. ^{[2
]}

Root, Ann R. ^{[2
]}

机构：

[1] Barry Univ, Miami, FL 33161 USA

[2] Florida Atlantic Univ, Boca Raton, FL 33431 USA

来源：

THRIVING IN A NEW WORLD ECONOMY | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：95 / 95

页数：1

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