Study on the Supply Chain Alliance Profit Allocation Based on Improved Shapely Value

Supply chain alliance as a new model of enterprises business cooperation, fair and reasonable mechanism of profit allocation is related to its success or failure. Based on the research at home and abroad, this paper applied fuzzy decision theory into improving traditional Shapley Value and introduced the parameter of integrated corrected factor to present the influences of risk and capital appreciation ratio, so that can make the profit allocation among supply chain alliance participants more fair and reasonable, which can promote the supply chain alliance development of long-term stability. Then employed a case analysis to compare the improved Shapley Value and traditional Shapley Value and proposed the premises, advantages and commendations for utilizing the improved Shapley Value.