A Game Model On The Profit Distributive Of Manufacturer-Retailer Supply Chain Alliance

被引：0
|
作者：
Meng, Jiong [1 ]
Tang, Xiaowo [1 ]
Ni, Debing [1 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management, Chengdu 610054, Peoples R China
来源：
ADVANCES IN BUSINESS INTELLIGENCE AND FINANCIAL ENGINEERING | 2008年 / 5卷
关键词：
manufacturer-retailer supply chain alliance; safety responsibility; consumer's preferences; Profit allotting; game theory;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
From the perspective of the corporate social responsibilities (CSR)-- the product safety, and its influence on the consumers, applying the basic idea of game theory, this paper studies on profit distributive model of manufacturer-retail- er supply chain alliance. The results show that a manufacturer forming a supply chain alliance with retailers is the unique Nash equilibrium of the game. The study will provide important guidance to the marketing decision for firms and retailers.
引用
收藏
页码：63 / 67
页数：5
相关论文
共 50 条
12345