Dynamic pricing decision for a manufacturer-retailer supply chain

被引:0
|
作者
Quan XiongWen [1 ]
Tu FengSheng [1 ]
机构
[1] Nankai Univ, Coll Informat Tech Sci, Tianjin 300071, Peoples R China
关键词
life-cycle; pricing strategy; differential games; optimal control;
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Nowadays the corporations must make the proper pricing strategy because of the competition for maximizing their profit. This paper attempts to investigate the optimal dynamic pricing strategy of a manufacturer-retailer supply chain. Some outcomes are obtained based on a stackelberg game model and a cooperative model, such as the manufacturer's optimal strategy is fixed over time horizon on the condition of the stackelberg game while the manufacturer is the leader; and the cumulative sales is a linear function of the time on the condition of the two model etc, these outcomes accord with the reality.
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页码:1859 / +
页数:3
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