Churn Management of E-Banking Customers

被引：0

作者：

Bilgen, Oytun ^{[1
]}

Karahoca, Adem ^{[2
]}

Karahoca, Dilek ^{[2
]}

机构：

[1] Bahcesehir Univ, Dept Comp Engn, Istanbul, Turkey

[2] Bahcesehir Univ, Software Engn Dept, Istanbul, Turkey

来源：

NEW PERSPECTIVES ON RISK ANALYSIS AND CRISIS RESPONSE | 2009年

关键词：

Electronic Banking; EB Customer Analytics; Internet Banking Usage Statistics; Fuzzy AHP; FUZZY HIERARCHICAL ANALYSIS;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

As the world goes through a paper-less environment, electronic banking solutions are more welcome by most of corporations. It is important that companies control their cash management electronically at all times. Banks, providing such solutions to their clients will need to perform analytics on their customers, to serve better and satisfy the customers. In this paper focuses on E-Banking usage data to identify the customer behavior.

引用

页码：86 / +

页数：2

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