THE BEHAVIOR OF CUSTOMERS REGARDING E-BANKING AND ITS IMPACT ON THE BANKING SECTOR

Thanks to technological advances and customer desires, the banking sector has developed a number of effective tools to satisfy the customer. In this respect, this refers to the customers' use of quick service and especially the online ones. Online services help customers perform a variety of banking transactions using the Internet while being remote. However, a number of customers have reservations when using these services. They are not willing to use the Internet to access and perform a number of banking transactions. They prefer to use standard banking services, not involving Internet use and exposure to a number of risks in this respect. So the goal of this research is to identify and examine the factors that influence customer satisfaction to Internet banking using market research through investigation. Among the most important factors influencing satisfaction with Internet banking are security, speed, quality of service and privacy. (C) 2017 Published by Future Academy www.FutureAcademy.org.UK