Quantitative models in marketing research

被引：0

|

作者：

Parsons, LJ ^{[1
]}

机构：

[1] Georgia Inst Technol, Atlanta, GA 30332 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2003年 / 40卷 / 01期

关键词：

D O I：

10.1509/jmkr.40.1.113.19127

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：113 / 114

页数：2

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