共 50 条
- [1] MARKETING MODELS - QUANTITATIVE AND BEHAVIORAL - DAY,RL [J]. JOURNAL OF MARKETING, 1966, 30 (01) : 104 - 105
- [5] MARKETING IN ACTION - DECISION GAME - DAY,RL AND NESS,TE [J]. JOURNAL OF MARKETING, 1974, 38 (01) : 106 - 106
- [6] Quantitative models in marketing research [J]. JOURNAL OF MARKETING RESEARCH, 2003, 40 (01) : 113 - 114
- [7] Quantitative models in marketing research [J]. INTERNATIONAL JOURNAL OF FORECASTING, 2003, 19 (03) : 535 - 538