MODELS OF MAN AS DEFINED BY MARKETING RESEARCH

被引：5

|

作者：

KOVER, AJ ^{[1
]}

机构：

[1] FOOTE CONE & BELDING,NEW YORK,NY

来源：

JOURNAL OF MARKETING RESEARCH | 1967年 / 4卷 / 02期

关键词：

D O I：

10.2307/3149356

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：129 / 132

页数：4

相关论文

共 50 条

[1] Quantitative models in marketing research
Parsons, LJ
[J]. JOURNAL OF MARKETING RESEARCH, 2003, 40 (01) : 113 - 114
[2] Quantitative models in marketing research
Trost, R
Silk, J
[J]. INTERNATIONAL JOURNAL OF FORECASTING, 2003, 19 (03) : 535 - 538
[3] IS A MARKETING MAN JUST A MARKETING MAN
MILLICAN, RD
[J]. JOURNAL OF MARKETING, 1964, 28 (02): : 8 - 9
[4] MARKETING DEFINED
SCHEPPKE, J
[J]. LIBRARY JOURNAL, 1979, 104 (20) : 2382 - 2382
[5] Spatial models in marketing research and practice
Bronnenberg, BJ
[J]. APPLIED STOCHASTIC MODELS IN BUSINESS AND INDUSTRY, 2005, 21 (4-5) : 349 - 350
[6] SYNTHESIS OF PREDICTIVE MODELS IN MARKETING-RESEARCH
BUNN, DW
[J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (02) : 280 - 283
[7] Research on Internet marketing models as well as their environments
Song, Yinghua
[J]. PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS 1 AND 2, 2006, : 1919 - 1922
[8] Random utility models in marketing research: a survey
Baltas, G
Doyle, P
[J]. JOURNAL OF BUSINESS RESEARCH, 2001, 51 (02) : 115 - 125
[9] THE ROLE OF SEQUENTIAL PROCESSING MODELS IN MARKETING-RESEARCH
GENSCH, DH
JAVALGI, RG
[J]. MATHEMATICAL MODELLING, 1987, 9 (12): : 869 - 882
[10] ANALYZING MARKETING-RESEARCH DATA WITH ASSOCIATION MODELS
FEICK, LF
[J]. JOURNAL OF MARKETING RESEARCH, 1984, 21 (04) : 376 - 386

← 1 2 3 4 5 →